Sarah Bowen and Merle van den Akker interview Matt Johnson on how behavioural science is applied to marketing, and the domain of neuromarketing.
Matt Johnson is the Professor of Consumer Neuroscience & Neuromarketing at Hult International Business School. His research specializes in the application of neuroscience and psychology to the business world. Matt is also co-founder of the Neuromarketing Blog, PopNeuro and co-author of the neuromarketing book Blindsight.
Matt’s new book (!) "Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains": https://www.amazon.co.uk/dp/1950665062/ref=cm_sw_r_tw_dp_U_x_uBC8EbC9DGZAC
Phineas Gage: https://en.wikipedia.org/wiki/Phineas_Gage
Neuroscience applied to movie trailers: https://phys.org/news/2017-03-neuroscience-technique-office.html
Font designed to be difficult to read: https://sansforgetica.rmit/
The effect of wine price on experience and enjoyment: https://money.com/expensive-price-tag-cheap-wine-brain-placebo-effect/
Diana Tamir (Princeton): https://psych.princeton.edu/person/diana-tamir
Alan Watts speech “Being God”: https://sanjindumisic.com/alan-watts-on-being-god-transcript-of-the-question-and-answers/
Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know verbal reports on mental processes. Psychological Review, 84(3), 231. https://deepblue.lib.umich.edu/bitstream/handle/2027.42/92167/TellingMoreThanWeCanKnow.pdf
Gregory S. Berns, Sara E. Moore. A neural predictor of cultural popularity. Journal of Consumer Psychology, 2011; DOI: 10.1016/j.jcps.2011.05.001 https://pdfs.semanticscholar.org/945d/f58719cd8c5ae7a0d308c672f5af5951168e.pdf
Weisberg, D. S., Keil, F. C., Goodstein, J., Rawson, E., & Gray, J. R. (2008). The seductive allure of neuroscience explanations. Journal of cognitive neuroscience, 20(3), 470-477.
McClure, S.M., Li, J., Tomlin, D., Cypert, K.S., Montague, L.M., & Montague, P.R. (2004). Neural correlates of behavioural preference for culturally familiar drinks. Neuron, 44, 379-387.
Vecchiato, G., et al. (2011). On the use of EEG or MEG brain imaging tools in neuromarketing research. Computational Intelligence and Neuroscience, 1-12.
Garvey, A. M., Germann, F., & Bolton, L. E. (2016). Performance brand placebos: How brands improve performance and consumers take the credit. Journal of Consumer Research, 42(6), 931-951.
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Music: Derek Clegg “You’re the Dummy” https://derekclegg.bandcamp.com/