Sarah Bowen and Merle van den Akker interview Elina Halonen on how behavioural science research is conducted and its emphasis on the WEIRD countries.
Elina Halonen is a freelance behavioural consultant, with 15+ years of experience from the market research industry. She is also co-founder of Irrational Agency - one of the first agencies to specialise in behavioural science in the market research industry. She also consults on doing research targeting multiple and different cultures.
Square Peg Insight: https://www.squarepeginsight.com/
Weber, E., & Hsee, C. (2000). Culture and individual judgment and decision making. Applied Psychology, 49(1), 32-61. -> https://iaap-journals.onlinelibrary.wiley.com/doi/abs/10.1111/1464-0597.00005
Riemer, H., Shavitt, S., Koo, M., & Markus, H. R. (2014). Preferences don’t have to be personal: Expanding attitude theorizing with a cross-cultural perspective. Psychological review, 121(4), 619. -> https://psycnet.apa.org/record/2014-44506-003
Some speeches by Prof Hazel Rose Markus: https://www.youtube.com/watch?v=iNqpug_kxWc
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Music: Derek Clegg “You’re the Dummy” https://derekclegg.bandcamp.com/