Questioning Behaviour

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May 25, 2020  

Ep 6. Behavioural Science is WEIRD (ft. Elina Halonen)

May 25, 2020

Sarah Bowen and Merle van den Akker interview Elina Halonen on how behavioural science research is conducted and its emphasis on the WEIRD countries.

Elina Halonen is a freelance behavioural consultant,  with 15+ years of experience from the market research industry. She is also co-founder of Irrational Agency - one of the first agencies to specialise in behavioural science in the market research industry. She also consults on doing research targeting multiple and different cultures.

 

Finding Elina:

Linkedin: https://www.linkedin.com/in/elinahalonen/?originalSubdomain=nl

Twitter: https://twitter.com/SquarePegMind

Square Peg Insight: https://www.squarepeginsight.com/

 

Reading list:

Henrich, J., Heine, S. & Norenzayan, A. Most people are not WEIRD. Nature 466, 29 (2010). https://doi.org/10.1038/466029a -> https://www.nature.com/articles/466029a#citeas

Weber, E., & Hsee, C. (2000). Culture and individual judgment and decision making. Applied Psychology49(1), 32-61. ->  https://iaap-journals.onlinelibrary.wiley.com/doi/abs/10.1111/1464-0597.00005

Riemer, H., Shavitt, S., Koo, M., & Markus, H. R. (2014). Preferences don’t have to be personal: Expanding attitude theorizing with a cross-cultural perspective. Psychological review121(4), 619. -> https://psycnet.apa.org/record/2014-44506-003

Links mentioned:

Some speeches by Prof Hazel Rose Markus: https://www.youtube.com/watch?v=iNqpug_kxWc

https://www.youtube.com/watch?v=DPsvYv9ORK0

https://www.youtube.com/watch?v=-QTFr6o_j9k

French smurfs: https://www.thecut.com/2020/03/smurfs-gather-in-france-break-world-record-amid-coronavirus.html

 

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Music: Derek Clegg “You’re the Dummy” https://derekclegg.bandcamp.com/