Questioning Behaviour

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June 8, 2020  

Ep 8. Behavioural Investing (ft. Greg Davies)

June 8, 2020

Sarah Bowen and Merle van den Akker interview Greg Davies on how behavioural science is applied to investing, and the role of risk profiling.

Greg Davies is the Behavioural Science Lead at Oxford Risk, where he works at improving decisions through behavioural science: behavioural finance; investment suitability; risk profiling;  decision support tools; customer engagement; and financial decision making. He is also an editorial board member for the Journal of Behavioral and Experimental Finance.

Finding Greg Davies:



Oxford risk:


Links mentioned:

Thaler, R. H., & Benartzi, S. (2004). Save more tomorrow™: Using behavioural economics to increase employee saving. Journal of Political Economy112(S1), S164-S187.

Report on financial personality for investors:

Oxford risk tool:

QB twitter poll – what are your "general" risk preferences:


Secret link:


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Music: Derek Clegg “You’re the Dummy”