Questioning Behaviour

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July 2, 2020  

Office Hours #2: Doing the PhD is not enough

In this episode of Office Hours Sarah Bowen and Merle van den Akker discuss why the PhD is not enough by itself and what a PhD (in our experience) won't teach you.

Stay tuned for tips and truths on how to get the right experience out of your PhD, and where to find additional resources to teach yourself what you need to know!

Link to Alexandre Truc (@alxndr_trc) tweet on interdisciplinarity in behavioural economics: https://twitter.com/alxndr_trc/status/1264911323290271744?s=20

Resources on coding:
R: https://r4ds.had.co.nz/
Python: https://wiki.python.org/moin/BeginnersGuide
JavaScript: https://eloquentjavascript.net/

** The Office Hours series is part of the Questioning Behaviour podcast in which Sarah and Merle interview prominent behavioural scientists and practitioners about a variety of behavioural science related topics. The Office Hours segment is solely aimed at discussing the PhD experience. If you have a question about doing a PhD, make sure to reach out on the socials!**

Questioning Behaviour Socials:
Facebook: @QBpodcast (https://www.facebook.com/QBPodcast)
Insta: @questioningbehaviour (https://www.instagram.com/questioning...)
Twitter: @QB_podcast (https://twitter.com/QB_Podcast)
LinkedIn: @Questioning Behaviour (https://www.linkedin.com/groups/8928118/)

June 29, 2020  

Ep 11. The challenges of public policy (ft. Nick Chater)

In this episode, Sarah Bowen and Merle Van Den Akker discuss the many challenges of public policy and behavioural insights with Prof Nick Chater. We talk COVID-19 UK response, an open letter penned to the UK government by hundreds of behavioural scientists, and climate change.

 

Nick Chater is a professor at the Warwick Business School since 2010. He has over 200 publications, has won four national awards for psychological research, and has served as Associate Editor for the journals Cognitive Science, Psychological Review, and Psychological Science. Nick is co-founder of the research consultancy Decision Technology and is the author of the book “The Mind is Flat”.

 

Finding Nick Chater:

Nick’s Book “The Mind is Flat”: https://www.amazon.co.uk/dp/0241208440/ref=cm_sw_r_tw_dp_x_ydW9EbC92ADBY

LinkedIn: https://www.linkedin.com/in/nick-chater-93b8b919/?originalSubdomain=uk

Twitter: https://twitter.com/nickjchater?lang=en

Decision Technology: https://www.linkedin.com/company/decision-technology/

 

Links mentioned:

An open letter signed by behavioural scientists: https://sites.google.com/view/covidopenletter/home

Philip Johnson-Laird’s work on mental models: https://www.pnas.org/content/107/43/18243

Moore’s law: https://www.visualcapitalist.com/visualizing-moores-law-in-action-1971-2019/

Plastic bag tax: https://www.gov.uk/government/publications/single-use-plastic-carrier-bags-why-were-introducing-the-charge/carrier-bags-why-theres-a-5p-charge

 

In the endnotes, we mention two forthcoming episodes with Behavioural Grooves podcasters Tim and Kurt, and Professor Paul Dolan! Stick around for the launch of these episodes.

 

Questioning Behaviour Socials:

Facebook: @QBpodcast (https://www.facebook.com/QBPodcast)
Insta: @questioningbehaviour (https://www.instagram.com/questioningbehaviour/)
Twitter: @QB_podcast (https://twitter.com/QB_Podcast)
LinkedIn: @Questioning Behaviour (https://www.linkedin.com/groups/8928118/)

Music: Derek Clegg “You’re the Dummy” https://derekclegg.bandcamp.com/

June 22, 2020  

Ep 10. Neuromarketing (ft. Matt Johnson)

Sarah Bowen and Merle van den Akker interview Matt Johnson on how behavioural science is applied to marketing, and the domain of neuromarketing.

Matt Johnson is the Professor of Consumer Neuroscience & Neuromarketing at Hult International Business School. His research specializes in the application of neuroscience and psychology to the business world. Matt is also co-founder of the Neuromarketing Blog, PopNeuro and co-author of the neuromarketing book Blindsight.

 

Finding Matt:

Twitter: https://twitter.com/mattjohnsonisme?lang=en

Linkedin: https://www.linkedin.com/in/mattjohnsonisme/

Website: https://www.popneuro.com/

Matt’s new book (!) "Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains": https://www.amazon.co.uk/dp/1950665062/ref=cm_sw_r_tw_dp_U_x_uBC8EbC9DGZAC

 

Links mentioned:

Phineas Gage: https://en.wikipedia.org/wiki/Phineas_Gage

Neuroscience applied to movie trailers: https://phys.org/news/2017-03-neuroscience-technique-office.html

Font designed to be difficult to read: https://sansforgetica.rmit/ 

The effect of wine price on experience and enjoyment: https://money.com/expensive-price-tag-cheap-wine-brain-placebo-effect/

Coke vs. Pepsi: https://medium.com/@neurosensum/the-pepsi-challenge-how-neuroscience-discovered-the-hidden-truth-e5da7997f046

Diana Tamir (Princeton): https://psych.princeton.edu/person/diana-tamir

Alan Watts speech “Being God”: https://sanjindumisic.com/alan-watts-on-being-god-transcript-of-the-question-and-answers/

 

Reading list:

Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know verbal reports on mental processes. Psychological Review84(3), 231. https://deepblue.lib.umich.edu/bitstream/handle/2027.42/92167/TellingMoreThanWeCanKnow.pdf

Gregory S. Berns, Sara E. Moore. A neural predictor of cultural popularity. Journal of Consumer Psychology, 2011; DOI: 10.1016/j.jcps.2011.05.001 https://pdfs.semanticscholar.org/945d/f58719cd8c5ae7a0d308c672f5af5951168e.pdf

Weisberg, D. S., Keil, F. C., Goodstein, J., Rawson, E., & Gray, J. R. (2008). The seductive allure of neuroscience explanations. Journal of cognitive neuroscience20(3), 470-477.

McClure, S.M., Li, J., Tomlin, D., Cypert, K.S., Montague, L.M., & Montague, P.R. (2004). Neural correlates of behavioural preference for culturally familiar drinks. Neuron, 44, 379-387.

Vecchiato, G., et al. (2011). On the use of EEG or MEG brain imaging tools in neuromarketing research. Computational Intelligence and Neuroscience, 1-12.

Garvey, A. M., Germann, F., & Bolton, L. E. (2016). Performance brand placebos: How brands improve performance and consumers take the credit. Journal of Consumer Research42(6), 931-951.

 

Questioning Behaviour Socials:

Facebook: @QBpodcast (https://www.facebook.com/QBPodcast)
Insta: @questioningbehaviour (https://www.instagram.com/questioningbehaviour/)
Twitter: @QB_podcast (https://twitter.com/QB_Podcast)
LinkedIn: @Questioning Behaviour (https://www.linkedin.com/groups/8928118/)

Music: Derek Clegg “You’re the Dummy” https://derekclegg.bandcamp.com/

June 18, 2020  

Office Hours #1: Conferences and networking as a PhD student

Sarah Bowen and Merle van den Akker dive into their own experiences of going to conferences, having to network and what has changed now that everything has moved online.

Stay tuned for tips and truths on how to network, how to present and how to make the most of the conference experience!

** The Office Hours series is part of the Questioning Behaviour podcast in which Sarah and Merle interview prominent behavioural scientists and practitioners about a variety of behavioural science-related topics. The Office Hours segment is solely aimed at discussing the PhD experience. If you have a question about doing a PhD, make sure to reach out on the socials! **

Questioning Behaviour Socials:
Facebook: @QBpodcast (https://www.facebook.com/QBPodcast)
Insta: @questioningbehaviour (https://www.instagram.com/questioningbehaviour/)
Twitter: @QB_podcast (https://twitter.com/QB_Podcast)
LinkedIn: @Questioning Behaviour (https://www.linkedin.com/groups/8928118/)

June 15, 2020  

Ep 9. Personal Finance during the PhD (ft. Emily Roberts)

Sarah Bowen and Merle van den Akker interview Emily Roberts on how to best manage your personal finances during a PhD, whether in behavioural science or not!

Emily Roberts received a PhD in biomedical engineering from Duke University in 2014 and has been writing and teaching about personal finance since 2011. She is the founder of the websites Grad Student Finances and PhD Stipends and blogs about money at Evolving Personal Finance.

Emily takes us through her 8-step financial framework for graduate students which will allow us to decide how best to use our money and more!

Finding Emily:

Twitter: @PFforPhDs https://twitter.com/pfforphds?lang=en

LinkedIn: https://www.linkedin.com/in/emily-roberts-phd-4b562422/

Website: http://pfforphds.com/

Podcast: http://pfforphds.com/podcast/

 

Links mentioned:

Website to share information about PhD income around the US: http://www.phdstipends.com/

Budgeting apps mentioned: https://www.mint.com/ and https://www.youneedabudget.com/

 

Questioning Behaviour Socials:
Facebook: @QBpodcast (https://www.facebook.com/QBPodcast)
Insta: @questioningbehaviour (https://www.instagram.com/questioningbehaviour/)
Twitter: @QB_podcast (https://twitter.com/QB_Podcast)
LinkedIn: @Questioning Behaviour (https://www.linkedin.com/groups/8928118/)

Music: Derek Clegg “You’re the Dummy” https://derekclegg.bandcamp.com/

June 8, 2020  

Ep 8. Behavioural Investing (ft. Greg Davies)

Sarah Bowen and Merle van den Akker interview Greg Davies on how behavioural science is applied to investing, and the role of risk profiling.

Greg Davies is the Behavioural Science Lead at Oxford Risk, where he works at improving decisions through behavioural science: behavioural finance; investment suitability; risk profiling;  decision support tools; customer engagement; and financial decision making. He is also an editorial board member for the Journal of Behavioral and Experimental Finance.

Finding Greg Davies:

Twitter: https://twitter.com/GregBDavies?s=20

LinkedIn: https://www.linkedin.com/in/gregbdavies/?originalSubdomain=uk

Oxford risk: https://oxfordrisk.com/

 

Links mentioned:

Thaler, R. H., & Benartzi, S. (2004). Save more tomorrow™: Using behavioural economics to increase employee saving. Journal of Political Economy112(S1), S164-S187. https://www.jstor.org/stable/10.1086/380085

Report on financial personality for investors: https://www.sc.com/en/banking/banking-for-individuals/uncover-your-biases/the-standard-chartered-investor-personality-study-2020/?utm_source=twitter&utm_medium=organic&utm_campaign=investorpersonality

Oxford risk tool: https://oxfordrisk.com/mek-form/

QB twitter poll – what are your "general" risk preferences: https://twitter.com/QB_Podcast/status/1269200063810674690?s=20

 

Secret link: https://www.youtube.com/playlist?list=PLtooIklzheqzORPbQBiEZKsw2T4s6SUxv

 

Questioning Behaviour Socials:
Facebook: @QBpodcast (https://www.facebook.com/QBPodcast)
Insta: @questioningbehaviour (https://www.instagram.com/questioningbehaviour/)
Twitter: @QB_podcast (https://twitter.com/QB_Podcast)
LinkedIn: @Questioning Behaviour (https://www.linkedin.com/groups/8928118/)

Music: Derek Clegg “You’re the Dummy” https://derekclegg.bandcamp.com/

June 1, 2020  

Ep 7. The (Ab)use of Behavioural Science in Public Policy (ft. Ganna Pogrebna)

Sarah Bowen and Merle van den Akker interview Ganna Pogrebna on how behavioural science is applied to public policy, for better or for worse.

Ganna Pogrebna is a Professor of Behavioural Economics and Data Science at the University of Birmingham and Lead for Behavioural Data Science at the Alan Turing Institute. She blends behavioural science, AI, computer science, data analytics, engineering, and business model innovation to help people and companies better understand their decision-making process.

In this episode, we discuss both the success and the horror stories that come from applying behavioural science to public policy. Ganna shares with us 7 reasons that can explain why behavioural science does not always translate into successful public policy: (1) Expertise (2) Context (3) The “Breaking Bad” problem (4) Methods (5) Interpretation (6) Incentive mechanisms (7) Data.

Finding Ganna Pogrebna:

Youtube (Data-driven): https://www.youtube.com/channel/UC7QY4zs_ASJej2CvQTGikhg/videos?view_as=subscriber

Twitter: https://twitter.com/decisionalysis

Website: http://www.gannapogrebna.com/

Linkedin: https://www.linkedin.com/in/ganna-pogrebna-7a846493/

 

***DISCLAIMER (added 07/06/2020)***

We are aware the BIT did not propose behavioural fatigue to the UK government as a reason to delay lockdown measures in response to COVID-19. It is unclear where the recommendation originated from:

 "Unfortunately, both the intended meaning of “behavioural fatigue” and its precise role in the U.K.’s science-based approach remain vague because information about it seems only to have been disseminated through media interviews of government sources and officials involved in the policy process (see Bloomberg, March 11, 2020; The Guardian, March 12, 2020; The Guardian, March 13, 2020; and The Guardian, March 13, 2020)."

— https://behavioralscientist.org/why-a-group-of-behavioural-scientists-penned-an-open-letter-to-the-uk-government-questioning-its-coronavirus-response-covid-19-social-distancing/

 *******

Links mentioned:

The behavioural science of the smoking ban: https://www.bsphn.org.uk/356/What-can-behavioural-and-social-sciences-contribute-to-public-health


The “No Need to Fly” campaign in Germany: https://www.youtube.com/watch?v=_35uEjs2W7I

Behavioural fatigue in the pandemic: https://behavioralscientist.org/why-a-group-of-behavioural-scientists-penned-an-open-letter-to-the-uk-government-questioning-its-coronavirus-response-covid-19-social-distancing/

Karen Chester speech on “weapons of mass influence”: https://asic.gov.au/about-asic/news-centre/speeches/consumer-outcomes-a-truth-universally-acknowledged/

Cambridge Analytica – Alexander Kogan: https://www.theguardian.com/uk-news/2019/mar/18/aleksandr-kogan-cambridge-analytica-scandal-sues-facebook

A great example of a backfiring intervention - Gneezy & Rustichini (2000) “A fine is a price”: https://www.journals.uchicago.edu/doi/abs/10.1086/468061

Jamie Oliver healthy eating campaign: https://www.telegraph.co.uk/news/celebritynews/11821747/Jamie-Oliver-admits-school-dinners-campaign-failed-because-eating-well-is-a-middle-class-preserve.html

Nudging FORGOOD framework: https://www.cambridge.org/core/journals/behavioural-public-policy/article/nudge-forgood/06BC9E9032521954E8325798390A998A

 

Secret link: https://www.youtube.com/playlist?list=PL_kPm5CiS6Zij46efjJaJxSZhFh9Acrs-

 

Questioning Behaviour Socials:
Facebook: @QBpodcast (https://www.facebook.com/QBPodcast)
Insta: @questioningbehaviour (https://www.instagram.com/questioningbehaviour/)
Twitter: @QB_podcast (https://twitter.com/QB_Podcast)
LinkedIn: @Questioning Behaviour (https://www.linkedin.com/groups/8928118/)

Music: Derek Clegg “You’re the Dummy” https://derekclegg.bandcamp.com/

May 25, 2020  

Ep 6. Behavioural Science is WEIRD (ft. Elina Halonen)

Sarah Bowen and Merle van den Akker interview Elina Halonen on how behavioural science research is conducted and its emphasis on the WEIRD countries.

Elina Halonen is a freelance behavioural consultant,  with 15+ years of experience from the market research industry. She is also co-founder of Irrational Agency - one of the first agencies to specialise in behavioural science in the market research industry. She also consults on doing research targeting multiple and different cultures.

 

Finding Elina:

Linkedin: https://www.linkedin.com/in/elinahalonen/?originalSubdomain=nl

Twitter: https://twitter.com/SquarePegMind

Square Peg Insight: https://www.squarepeginsight.com/

 

Reading list:

Henrich, J., Heine, S. & Norenzayan, A. Most people are not WEIRD. Nature 466, 29 (2010). https://doi.org/10.1038/466029a -> https://www.nature.com/articles/466029a#citeas

Weber, E., & Hsee, C. (2000). Culture and individual judgment and decision making. Applied Psychology49(1), 32-61. ->  https://iaap-journals.onlinelibrary.wiley.com/doi/abs/10.1111/1464-0597.00005

Riemer, H., Shavitt, S., Koo, M., & Markus, H. R. (2014). Preferences don’t have to be personal: Expanding attitude theorizing with a cross-cultural perspective. Psychological review121(4), 619. -> https://psycnet.apa.org/record/2014-44506-003

Links mentioned:

Some speeches by Prof Hazel Rose Markus: https://www.youtube.com/watch?v=iNqpug_kxWc

https://www.youtube.com/watch?v=DPsvYv9ORK0

https://www.youtube.com/watch?v=-QTFr6o_j9k

French smurfs: https://www.thecut.com/2020/03/smurfs-gather-in-france-break-world-record-amid-coronavirus.html

 

Questioning Behaviour Socials:
Facebook: @QBpodcast (https://www.facebook.com/QBPodcast)
Insta: @questioningbehaviour (https://www.instagram.com/questioningbehaviour/)
Twitter: @QB_podcast (https://twitter.com/QB_Podcast)
LinkedIn: @Questioning Behaviour (https://www.linkedin.com/groups/8928118/)

Music: Derek Clegg “You’re the Dummy” https://derekclegg.bandcamp.com/

May 18, 2020  

Ep 5. The Pain of Paying (ft. Ofer Zellermayer)

Sarah Bowen and Merle van den Akker interview Ofer Zellermayer on how behavioural science is applied to paying and payment methods.

Ofer Zellermayer is Associate Professor of Marketing and Behavioral Decision Making at Ono Academic College, Israel. Besides teaching and founding academic programs, he also has a lot of consultancy experience working in marketing research and consumer behaviour. Ofer constantly aims to merge higher education and business.

 

In this episode, Ofer gives Merle and Sarah a glimpse into the academic world of behavioural science as he shares his experience studying behavioural science at Carnegie Melon University between 1991-1996. We discuss how the “pain of paying” relates to modern modes of payment, cash usage, COVID-19, Germany frugality, and the Italian mafia.

 

Finding Ofer Zellermayer:

Linkedin: https://www.linkedin.com/in/zellermayer/

Facebook: https://www.facebook.com/zellermayer

ResearchGate: https://www.researchgate.net/profile/Ofer_Zellermayer

Email: ofer@idc.ac.il

 

Reading list:

Ofer’s Thesis on The Pain of Paying: https://www.researchgate.net/publication/280711796_The_Pain_of_Paying

Robyn Dawes (2010) “ Rational choice in an uncertain world” https://books.google.co.uk/books/about/Rational_Choice_in_an_Uncertain_World.html?id=w_fYZZPcgpkC&redir_esc=y

Robyn Dawes (1994) “House of Cards” https://books.google.co.uk/books/about/House_of_Cards.html?id=J6iq_khf5HkC&redir_esc=y

Gabriel Garcia Marques (1967) “One Hundred Years of Solitude”: https://www.goodreads.com/book/show/320.One_Hundred_Years_of_Solitude

 

 Secret link:https://www.reddit.com/r/personalfinance/wiki/commontopics

 

Questioning Behaviour Socials:
Facebook: @QBpodcast (https://www.facebook.com/QBPodcast)
Insta: @questioningbehaviour (https://www.instagram.com/questioningbehaviour/)
Twitter: @QB_podcast (https://twitter.com/QB_Podcast)
LinkedIn: @Questioning Behaviour (https://www.linkedin.com/groups/8928118/)

Music: Derek Clegg “You’re the Dummy” https://derekclegg.bandcamp.com/

May 11, 2020  

Ep 4. Panic Working (ft. Ali Fenwick)

Sarah Bowen and Merle van den Akker interview Ali Fenwick on how behavioural science is applied to working from home.

Ali Fenwick is the professor of organizational behaviour and innovation at the Hult International Business School and is the founder and managing partner of LEAD TCM&L. He specializes in the application of behavioural interventions for business improvement, government policy design, communication effectiveness, talent management, mobile application design, and psychographic profiling and has a vast experience in management consulting.

Finding Ali Fenwick:

Linkedin: https://www.linkedin.com/in/afenwick/

Instagram: @moderndaypsychologist (https://www.instagram.com/modern.day.psychologist/)

 

Links mentioned:

The Behavioral Economics 2.0 summit held in Rotterdam back in April 2017 can be found here: https://be2-0.com/. Look out for 3.0 in 2021!!!

Ali’s Forbes interview on Panic Working: https://www.forbes.com/sites/sallypercy/2020/04/01/has-covid-19-caused-your-team-to-start-panic-working/

The Ostrich effect: https://thedecisionlab.com/biases/ostrich-effect/

Ali’s (viral) video on panic buying: https://www.youtube.com/watch?v=dxFk5v7xwN4

 

Secret link: https://www.youtube.com/watch?v=fidNWIsCxXI

 

Questioning Behaviour Socials:
Facebook: @QBpodcast (https://www.facebook.com/QBPodcast)
Insta: @questioningbehaviour (https://www.instagram.com/questioningbehaviour/)
Twitter: @QB_podcast (https://twitter.com/QB_Podcast)
LinkedIn: @Questioning Behaviour (https://www.linkedin.com/groups/8928118/)

Music: Derek Clegg “You’re the Dummy” https://derekclegg.bandcamp.com/

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